We are engineers

IGNIFY™ is built by people who live the studio life. We teach, we build, we raise kids who take lessons. So we made the operating layer we wished we had, and we use it ourselves.

A small team, building in the open.

No boardrooms, no stock smiles. Just the work, the people doing it, and the kids we do it for.

Culture · behind IGNIFY
An early-childhood music class sitting in a circle on the floor, teachers and toddlers playing hand instruments together.
01A class, in session
A young jiu-jitsu student having his new belt tied by his instructor at a studio.
02A new belt
A young child at a laptop at a home desk, focused as if working, with softly blurred monitors behind.
03Raised around it
A youth soccer team huddled together with their coach, hands stacked in the center after a game.
04Game day
A live, remote piano lesson shown on a screen.
05A lesson, live
A video call where the team is designing IGNI, the in-app assistant.
06Designing IGNI
The founder's family dressed up at a wedding with string lights.
07All dressed up

The people behind IGNIFY.

Five of us, building in the open alongside our first studios. Open a card to read their story.

Allamyrat Tuyliyev

Allamyrat Tuyliyev

Founder & CEO
Dallas, TX
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I'm a security engineer by trade, a decade keeping banks and retailers safe, plus a master's in cyber intelligence. But the place that shaped IGNIFY was a music academy in Kansas City, where I built the secure systems behind its lessons, payments and encrypted calls. So I'm building the operating layer I wished they'd had, in the open, alongside our first studios, and I treat your students' data the way I treated a bank's.

Sultanmyrat Amangeldiyev

Sultanmyrat Amangeldiyev

Head of Product
New York, NY
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A decade taking products from a blank page to launch across three countries. I've shipped in three markets, and I bring that range to IGNIFY, hunting the small frictions that quietly steal an owner's evening, then designing them away.

Kelsey Crockett

Kelsey Crockett

Head of AI
Salt Lake City, UT
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Nearly a decade architecting and scaling automation systems in regulated enterprise environments. At Cognizant I ran a client portfolio worth around $150K a month and pushed automation platforms to 200% more throughput, handling PHI and PII to the standard healthcare demands. I build lean, cost-optimized systems, and that's the discipline I bring to IGNI.

Nathan Shire

Nathan Shire

Head of Infrastructure
Kansas City, MO
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Ten years of certified enterprise cloud across AWS, Azure and GCP, on top of a longer career in IT. I've built and scaled platforms that cut cost and ship faster without giving up enterprise-grade governance, and now I keep IGNIFY fast, secure and boring, in the best possible way.

Dr. Maya Tuylieva

Dr. Maya Tuylieva

Head of Outreach
Kansas City, MO
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I'm a concert pianist, three returns to Carnegie Hall, and I built a music academy in Kansas City from nothing. I know a studio owner's week from the inside, and I bring our community together. I am, quite literally, the teacher we're building this for.

Introducing IGNI.

IGNI is the intelligence inside IGNIFY, a writing assistant for the part most teachers dread: the report. Record a lesson and IGNI transcribes it, picks out what actually happened, and writes a clear, plain-language draft a parent can read in seconds, usually in under three minutes, for about a penny. You give it a read, add the bit only you noticed, and send it.

It listensTranscribes the lesson and finds the moments that mattered.
It writesA clear, four-part report in plain language, in minutes.
It costs penniesAbout a cent per lesson, so it scales to a whole studio.

Promises, not posturing.

Lines we hold. Lines we won't cross.

We do.

The things we promise to keep doing, even when no one is watching.

  • Answer our own support emails.The person who built it replies.
  • Guard your students' data like a bank.Because that is exactly where we learned to.
  • Build alongside real studios.In the open, never in a vacuum.
  • Publish our security and our carbon.Openly, on a page anyone can read.

We won't.

The lines we drew on day one, and will not move for anyone.

  • Sell your data.Not now, not ever, not at any price.
  • Train outside models on your students.Your studio's content stays your studio's.
  • Ship what we wouldn't use ourselves.If it isn't good enough for our studio, it doesn't go out.
  • Make you rip out what works.We layer on top of the tools you already run.
No fine print.No exceptions.Hold us to it.

We like this place, and so do our kids.

So we run light. IGNIFY is serverless: no machine hums in a data center while you sleep. It wakes for the second a lesson is saved or a report is written, then settles back to zero. We keep the stack lean, run it in efficient regions, and we're measuring what is left so we can keep cutting it. A small thing next to the planet, we know. We take it seriously anyway.

Serverless, scales to zeroLean by defaultMeasuring our footprint

A note from the founder.

Allamyrat with his sons, Eziz and Deniz

“This is a company built out of love. For the people who light the way.”

Allamyrat Tuyliyev · Founder & CEO
Read the founder's note

Built by people. Come build with us.